Green Business Technology Marketing

Marketing at the intersection of environmental and economic value

Bio / Contact Info

Anne Feldhusen works with clients to market renewable, clean, and energy efficient technologies and has extensive experience quantifying and communicating the economic and environmental benefits of clean technology solutions.  Clients include large technology firms, non-profits supporting businesses in the clean tech arena, and local governments implementing green technologies. 

Prior to launching a consulting practice, Anne was the Green Technology Manager for the $60B enterprise side of Hewlett-Packard and developed a strategic marketing framework to drive the HP enterprise program.  This framework included HP energy efficient products, the efficient infrastructures in which these products operate (such as green data centers) and transformation of business processes.  Prior to this role, Anne built the financial business case for a 1.2 MW California-based solar installation for HP.

Anne has a bachelor of science degree in Industrial Management and Industrial Engineering from Purdue University and an MBA from Northwestern University's Kellogg School.  Anne is based in Palo Alto, California and partners with other independent consultants in the United States and Australia.